Privacy policy

Privacy Policy

Last Updated: 11-07-2026

This Privacy Policy describes how INK2Yo ("we," "us," or "our") collects, uses, and shares information about you when you visit or make a purchase from ink2yo.com (the "Site").

By using our Site, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect information you provide directly to us, information collected automatically when you use our Site, and information from third parties.

1.1 Information You Provide

Name, email address, phone number
Billing and shipping address
Payment information (processed securely by our payment provider; we do not store full card details)
Order history and preferences
Communications with our customer support

1.2 Information Collected Automatically

Device information (browser type, IP address, operating system)
Usage data (pages viewed, time on site, referral source, clicks)
Cookies and similar tracking technologies (see Section 4)

1.3 Information from Third Parties

We may receive information about you from third-party services we use to operate our store and marketing, as described below.

2. How We Use Your Information

We use the information we collect to:

Process and fulfill your orders
Communicate with you about your orders, account, and promotions
Improve our Site, products, and customer experience
Detect and prevent fraud
Personalize and measure the effectiveness of our advertising, including on third-party platforms such as TikTok

3. Data Sharing and Third-Party Services

We use the following third-party services to operate our store and run advertising campaigns. These providers may receive certain customer and event data as described below.

3.1 Shopify

Our Site is hosted on Shopify, which processes order, customer, and payment information on our behalf to operate the Site and fulfill transactions. See Shopify's Privacy Policy for details.

3.2 TikTok Advertising (Pixel, Events API, Advanced Matching, In-App Checkout)

We use TikTok's advertising tools to measure and improve our ad performance, including:

TikTok Pixel — a browser-based tracking tool that shares website activity (such as pages viewed, items added to cart, and purchases) with TikTok.
TikTok Events API (Conversions API) — a server-side connection that shares similar event data directly from our systems to TikTok, improving measurement accuracy.
Advanced Matching — may share hashed (encrypted) customer information, such as email address or phone number, with TikTok to help match website activity to TikTok user accounts for ad targeting and measurement purposes.
TikTok In-App Checkout — if enabled, allows purchases to be completed within the TikTok app, which involves sharing relevant order data with TikTok to process the transaction.

Data shared with TikTok through these tools may include: page views, product views, add-to-cart events, checkout events, purchase events, and hashed contact information (such as email or phone number). This data is used by TikTok to help us measure ad performance and show relevant ads to users, and is subject to TikTok's Privacy Policy and Advertiser Data Policy.

You can learn more about how TikTok uses this information, and your choices regarding TikTok's ad personalization, in TikTok's own privacy and ad settings.

3.3 Other Service Providers

We may also share information with:

Payment processors (to complete transactions)
Shipping and fulfillment partners (to deliver your order)
Analytics providers (to understand Site usage)
Email/SMS marketing platforms (to send you communications, where you have opted in)

We do not sell your personal information to third parties for their own independent marketing purposes.

4. Cookies and Tracking Technologies

We use cookies and similar technologies (including those used by Shopify and TikTok) to:

Keep you logged in and remember your cart
Understand how visitors use our Site
Measure and improve our advertising

You can control cookies through your browser settings. Disabling cookies may affect your experience on our Site.

5. Your Choices and Rights

Depending on your location, you may have rights to:

Access, correct, or delete your personal information
Opt out of certain data sharing or targeted advertising
Withdraw consent for marketing communications at any time (e.g., by using the "unsubscribe" link in our emails)

You can also manage your ad personalization preferences directly through TikTok's app settings.

To exercise any of these rights, contact us using the details in Section 8.

6. Data Retention

We retain your information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

7. Children's Privacy

Our Site is not intended for children under the age of 13 (or the applicable age in your jurisdiction), and we do not knowingly collect personal information from children.